Insights
Artificial Intelligence
AI isn't Magic
February 25, 2026
The underlying promise is seductive: faster production, lower costs, and less reliance on others. But meaningful learning is not created through efficiency alone.
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Fabella
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What Humans Still Need to Own in eLearning

The invention of the printing press stirred up fear around the spread of misinformation. The camera made artists concerned that their work would be obsolete. The lightbulb was once shrouded in accusations of mysticism and witchcraft. And now, AI is taking over the world, and will likely lead to the inevitable robot uprising.

Or - like the printing press, camera, and lightbulb - AI is another tool in our kit. 

It’s a tool that can support - and even improve - existing processes when used thoughtfully and matched with the right AI for the task. At the same time, it opens new opportunities to rethink the human role in our work and the distinct value we bring.

In eLearning, AI is being marketed as a creative and instructional miracle. 

Need a course? Prompt it. Need assessments? Generate them. Need personalization? Turn on the feature. The output often feels generic or superficial..., like you had your junior copy editor fix a learning problem. In this hype cycle, AI is positioned as a shortcut - sometimes even a replacement - for the empathetic thinking that learning design has always required.

Much of the debate around AI stems not from its capabilities, but from the disruption it brings to familiar workflows and professional roles. However, its true value emerges when guided by human intent and creativity. Humans and AI each contribute distinct and complementary strengths, making their collaboration far more powerful than either in isolation.

The underlying promise is seductive: faster production, lower costs, and less reliance on others. But meaningful learning is not created through efficiency alone. The real challenge lies in understanding where AI adds value, where human expertise remains essential, and how the two can work together. 

The question, then, is not whether AI belongs in learning design, but how it should be used - and what must remain distinctly human.

What AI Is Actually Good At

If we strip away the hype and fear, AI’s real value in eLearning becomes much clearer - and much more useful. As it currently stands, AI is exceptionally good at a specific set of tasks that most learning teams spend far too much time doing manually. Used intentionally, it can give designers back time for the work that actually requires expertise.

This aligns with findings from our resident eLearning expert, Jennifer Gardner, who compared multiple leading AI models and found that each produced structurally sound course outlines, learning objectives aligned with Bloom’s taxonomy, and interactive learning ideas within minutes - effectively removing much of the early research and drafting burden.

Drafting

AI is particularly valuable in the early stages of learning design, where the biggest barrier is often starting from a blank page. It can generate initial structures, outlines, and rough content that provide a useful baseline for further development.

While these drafts rarely represent finished learning experiences, they offer a broad and reasonably well-rounded starting point. By handling the baseline content, AI allows designers to dedicate their energy to higher-order creative work - defining priorities, designing compelling interactions, and ensuring learning truly connects to real-world outcomes.

Transforming existing content

AI is extremely effective at transforming content from one form to another. Long documents into concise summaries. Technical explanations into plain language. Instructor-led materials into asynchronous drafts. Branching scenarios into multiple variations.

This is where AI can dramatically reduce grunt work - especially when you already know what ‘good’ looks like. Instead, designers can concentrate on how the content is presented and experienced: ensuring clarity, engagement, and alignment with learning objectives. 

AI handles the repetitive transformations, allowing humans to focus on what makes learning effective, not just readable.

Speeding up production tasks

AI shines in areas that are traditionally time-consuming but instructionally low-risk:

  • Creating first drafts that will be revised
  • Generating alternative examples or question phrasings
  • Supporting localization and tone adjustments
  • Producing placeholder content while designs are validated

These efficiencies can shorten timelines, reduce burnout, and make iteration more realistic. But speed alone is not the goal of learning design - effectiveness is. Faster production only helps if the underlying instructional decisions are sound.

Deep research

AI excels at handling the heavy lifting in research, quickly processing vast amounts of information that would take humans hours or days to review. It can summarize long documents, identify key themes, surface relevant references, and highlight patterns across multiple sources - all in seconds.

For learning designers, this means AI can rapidly provide a comprehensive overview of a topic, collect examples, and even suggest structure or content ideas based on trends in the material. Whether you’re researching complex subjects, gathering up-to-date resources, or mapping out industry best practices, AI turns what was once a slow, manual process into an efficient, high-output workflow.

By accelerating the research phase, AI allows designers to spend less time hunting for information and more time thinking strategically about how that information will shape learning experiences, and what you want to do with this knowledge. In short, AI doesn’t just save time here - it amplifies the scope and depth of research that a human could feasibly achieve alone.

Why these strengths don’t equal instructional intelligence

Used wisely, AI can make good instructional designers faster and more effective. Used carelessly, it simply accelerates the production of learning that was never going to work in the first place.

AI can generate content, summaries, and variations at lightning speed, but it doesn’t empathize with learners, and cannot perform well without intentional prompting. That judgment and creativity remain firmly human responsibilities.

In other words, AI amplifies what humans do best, but it cannot replace it. The most effective learning experiences emerge when designers guide AI with clear intent, apply their expertise to shape the learning flow, and ensure every interaction aligns with real-world needs. Used in collaboration with human insight, AI is not a shortcut - it’s a force multiplier for thoughtful, effective instructional design.

What Humans™ Are Actually Good At 

Intention 

Ask an AI to “create a course on X,” and it will deliver  - quickly and confidently, and often more well-structured than most humans could. It knows how to sequence content, condense information to essentials, provide clear examples, and organize learning in a pedagogically sound way. In many respects, AI is a highly capable instructional designer.

What it doesn’t bring is intentional judgment. As AI stands today, it won’t question the premise of the request. It won’t ask whether the real problem is a skills gap, unclear expectations, broken processes, misaligned incentives, or missing tools. It won’t decide which topics deserve deep practice versus light exposure, or weigh the tradeoffs between time investment, risk, and consequence.

A 2025 study from Cornell University cautions against interpreting AI outputs as evidence of human-level reasoning or intelligence. Even when AI produces fluent, seemingly insightful content, it does so through pattern matching on surface-level data rather than true understanding of goals or context - and it won’t challenge the premise of a request or ask why a solution is needed.

In her own research, Gardner observed that none of the models prompted for missing learner context or prior knowledge, reinforcing that while AI can execute instructional design tasks effectively, it does not independently question assumptions or define the underlying learning problem.

Humans provide that context, set priorities, and make intentional tradeoffs - and AI executes them.

In other words, AI is a powerful engine for instructional design, but intention is what transforms that engine into meaningful learning. Humans define the goals, decide what success looks like, and determine how learning connects to real-world performance. AI accelerates the creation and organization of content, but humans decide the destination and the path to get there.

Creativity

Humans are natural storytellers and creators - abilities that AI can mimic, but not originate. AI can generate narratives, suggest examples, or replicate patterns from existing content, but it cannot create something entirely new or unprecedented. It does not invent concepts, combine ideas in novel ways, or craft learning experiences that break from established templates.

This kind of creativity is what allows digital training to surprise, engage, and resonate with learners in ways that go beyond correctness or completeness. Humans can design exercises, scenarios, and narratives that feel fresh, unexpected, and tailored to unique contexts. They can push beyond the boundaries of existing knowledge, exploring possibilities AI cannot predict because no prior pattern exists to guide it.

AI can support this process by handling repetitive tasks, offering drafts, or generating variations, but the spark of originality - the leap into something genuinely new - remains distinctly human. It is this human creativity that transforms learning from a technical exercise into an experience that captivates, inspires, and drives meaningful behavior change.

Accountability, Risk, and Owning the Outcome

Human designers remain accountable for quality, relevance, and compliance. For some training courses, every line of learning material carries potential legal, regulatory, or reputational risk - and leaving those decisions to AI is not defensible.

Quality assurance isn’t just proofreading. It’s verifying that content is accurate, aligned with business goals, and appropriate for the learners’ context. Compliance requirements, accessibility standards, and ethical considerations must all be enforced by humans who understand the stakes. AI can assist in checking for errors or consistency, but it cannot anticipate consequences or weigh trade-offs.

Ultimately, humans own the outcomes of learning interventions. If learners are misled, disengaged, or harmed by poor design, “the AI did it” is not an explanation - it’s a failure of judgment. Instructional designers and L&D leaders must stay in the driver’s seat, using AI as a tool, not a scapegoat.

A Better Mental Model: AI as a Tool, Not Expert

The most productive way to work with AI in eLearning is to treat it like a capable junior assistant. It’s fast, flexible, and useful when given clear direction - but it shouldn’t be setting strategy, making final calls, or defining what “good” looks like.

AI can draft, rephrase, summarize, and generate variations with impressive speed. What it cannot do is replace human judgment. Clear prompts don’t equal clear thinking, and fluency shouldn’t be mistaken for insight. If the underlying decisions are weak, AI will simply help you execute them faster.

Strong teams build workflows that keep humans in control. AI supports execution; humans own intent, quality, and outcomes. That means designers decide what problem the learning is solving, who it’s for, how success will be measured, and where rigor matters most. AI then helps accelerate the parts of the process that don’t require human judgment.

As AI becomes more embedded in learning workflows, certain skills become more, not less, important for instructional designers: problem framing, learner analysis, prioritization, ethical judgment, and quality assurance. These are the capabilities that distinguish thoughtful learning design from content production.

AI changes how we work, not why learning works. People still learn through practice, feedback, relevance, and trust. Those principles haven’t changed. What has changed is the temptation to outsource thinking to tools that were never designed to do it.

The enduring value of instructional designers lies in intent and judgment: knowing what to teach, what to leave out, and how to design experiences that actually transfer to the job, and for real people. 

The actual opportunity with AI isn’t to replace that thinking - it’s to protect and amplify it.

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